It’s 2025, and every platform is pitching “AI-powered SMS” as the magic bullet for your marketing. But let’s get real: if that were true, most brands would be drowning in conversions by now. Instead, they’re drowning in tech complexity, poor results, and endless support tickets.

Here’s the uncomfortable truth: AI tools are only as good as the strategy behind them. That’s why the brands seeing real ROI from their SMS channels aren’t just using the latest platform—they’re working with digital experts who act as independent copilots, guiding them from planning to performance.

Digital migrations are complex, high-risk projects where one wrong move can cause data loss, downtime, or long-term disruption. Yet many companies hand them to internal teams with no prior migration experience. This article explores why that’s risky and why bringing in an expert co-pilot to work alongside your team can make all the difference between a smooth landing and a full-blown crash.