Other
Disclaimer: All examples are taken from actual projects and work created by me for the purposes of the clients’ projects.
Farfetch - Store of the Future
The Farfetch “Store of the Future” project represents a groundbreaking initiative aimed at revolutionizing the luxury retail experience by integrating digital innovations into physical retail spaces. Launched in collaboration with Chanel in 2018, this project has significantly contributed to Farfetch’s valuation increase, adding around $1 billion  .
Concept and Features
The “Store of the Future” blends online and offline shopping, offering features such as:
• Augmented Reality (AR) Mirrors: Allowing customers to see how different items would look on them without physically trying them on.
• Connected Clothing Racks: Equipped with RFID technology to display product information and suggest complementary items.
• Personalized Customer Experiences: Utilizing customer data to provide personalized recommendations and enhanced customer service through the Farfetch platform.
Impact on Valuation
The successful implementation of this innovative concept played a significant role in elevating Farfetch’s market position and attracting substantial investments. Notably, the partnership with industry giants such as Alibaba and Richemont further solidified its market leadership and contributed to the company’s $1 billion valuation milestone .
My Involvement
I was directly involved in the conceptualization and development of the “Store of the Future” project. My contributions included:
• Ideation: Developing the core idea of integrating advanced digital solutions into physical retail spaces.
• Concept Development: Outlining the specific technologies and user experiences that would define the “Store of the Future.”
• Implementation Strategy: Collaborating with cross-functional teams to ensure the seamless integration of these technologies into existing retail environments.
This project not only enhanced the customer shopping experience but also positioned Farfetch at the forefront of retail innovation, driving significant growth and investment in the company.
TEQUILA - BRAND PITCH
The Tequila Brand concept represents a bold initiative to redefine the tequila market by moving away from traditional Mexican associations and aligning closer to the vodka market. The goal is to introduce fruit flavors and appeal to a younger demographic. This innovative brand concept leverages Pantone colors and features simple, clean, and clear labels that stand out on the shelf, with each color representing a different flavor or the lack thereof.
Concept and Features
The Tequila Brand concept incorporates several key elements:
• Pantone Color Scheme: Utilizing a variety of Pantone colors to represent different flavors, creating a vibrant and easily distinguishable product line.
• Minimalistic Label Design: Focusing on simplicity and clarity in label design to ensure the product stands out in a crowded market without being overly fancy.
• Fruit Flavors: Introducing a range of fruit-flavored tequilas to attract a younger audience and differentiate from traditional tequila offerings.
Impact on Market Position
The introduction of this innovative concept aims to elevate the brand’s market position by appealing to a broader, younger demographic and offering a fresh take on tequila. The clear and colorful design, combined with fruit flavors, is intended to attract customers who might typically prefer vodka, thus expanding the brand’s reach and influence in the spirits market.
My Involvement
As the Pitch and Design Director, I was instrumental in conceptualizing and presenting this brand concept to a drinks company. My contributions included:
• Conceptualization: Developing the core idea of transitioning tequila towards the vodka market with a focus on fruit flavors and a younger audience.
• Design Development: Creating the visual identity of the brand using Pantone colors and minimalistic label designs to ensure shelf standout.
• Pitch Presentation: Crafting and delivering a compelling pitch deck that showcased the brand concept and its potential impact on the market.
This project utilized a blend of Generative AI, traditional Photoshop, and graphic design techniques to create the images for the pitch deck presented to the company. The result is a modern, appealing brand concept poised to make a significant impact in the tequila market.
